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Workforce Management: the art of having the right agent at the right time

Technology & Innovation
Equipo GSA BPO5 min read

Overstaffing wastes budget. Understaffing destroys customer experience. WFM is not a spreadsheet: it is the single largest productivity lever a contact center has.

In a contact center, 60–70% of operational cost is labor. A 5% variation in staffing efficiency — very achievable with a well-calibrated WFM model — represents a difference of millions of dollars annually in mid-sized operations. Yet more than 40% of the operations we audit still staff with spreadsheets and supervisors' intuition.

The WFM cycle: forecast, schedule, intraday

Workforce management has three distinct moments. Forecasting projects contact volume in 15 or 30-minute intervals, with horizons from the next day to 13 weeks. Scheduling assigns agents to shifts and breaks so the forecast is covered with minimum idle hours. Intraday management adjusts assignments when reality deviates from the forecast — because it always does. The three moments require different tools and skills. The weakest link defines the result.

EG

By Equipo GSA BPO

GSA BPO Editorial Team

The GSA BPO editorial team brings together specialists in customer experience, collections management, voice analytics, and digital marketing. We share operational knowledge from over 35 years in the Argentine BPO sector.

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