BUSINESS PROCESS OUTSOURCING · MAR DEL PLATA · 35 YEARS
Every interaction matters.
We combine people, processes, and technology so every customer interaction is precise, efficient, and valuable.
WHY GSA
What changes when you work with us
Four things that change when you bring your operation to us. Real outcomes, measurable from day one.
Discover more- 30M+
interactions
Annual Interactions
Large-scale customer care and collections operations across multiple industries.
- 75K+
calls
Calls/Month
Specialized teams handling inquiries, support, and operational follow-ups every month.
- 1000+
agreements
Agreements/Day
Optimized processes focused on recovery, traceability, and payment compliance.
- 70%+
compliance
Compliance Rate
Real-time monitoring and strategic management focused on measurable results.
WHAT WE DO
Complete BPO solutions, not commodities
Every service is designed around your operation — not the other way around.
Customer Care – Customer Experience
Customer Care – Customer Experience
End-to-end customer experience management across all channels — voice, email, chat, social media, and messaging — focused on effective resolution, consistency, and loyalty building.
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Collections Management
Delinquent portfolio recovery with tiered strategies that maximize collection rates without damaging the client relationship. Proven methodology, ethical compliance, and specialized technology.
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Digital Marketing
Digital marketing strategies for mass campaigns: acquisition, conversion, and retention at scale. We combine data, technology, and operations to maximize ROI on every peso invested.
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Voice & Speech Analytics
We turn every conversation into actionable intelligence. Automated interaction analysis to improve service quality, detect operational risks, and optimize team performance.
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How we work
A four-stage method we have refined over 35 years.
Diagnosis
We audit your current operation: volume, types, SLAs, customer pain points. We map what works and what doesn’t.
Design
We define processes, scripts, technology, and staffing. KPIs are agreed before a single interaction moves.
Ramp-up
We recruit, train, and certify the team. Controlled pilot with double supervision until the target SLA is reached.
Operation + continuous improvement
Weekly review of metrics, speech analytics, and end-customer feedback. We iterate the model quarter by quarter.
INDUSTRIES
Industries we speak fluently
Deep knowledge of each sector's workflows, regulations, and customer expectations built over years of embedded operations.
Banking & Financial Services
We manage collections portfolios, identity verifications, and multichannel support for banks, finance companies, and insurers operating in high-compliance, high-volume environments.
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Energy & Utilities
We handle supply outages, billing disputes, and high-volume inquiries for electricity distributors and public utility providers.
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Industry & B2B Services
We manage dedicated help desks, order tracking, and supplier communication for industrial companies and service firms operating with complex B2B supply chains.
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Retail & Consumer Goods
Customer service, post-sale support, and business analytics solutions designed to improve consumer experience and increase conversion in retail and consumer goods.
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Healthcare
We optimize appointment management, post-visit follow-up, and 24×7 patient support for clinics, health insurers, and laboratories that prioritize the patient experience.
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Telecommunications & Internet
We reduce churn, resolve complex technical complaints, and manage mass activations for telecommunications operators and internet service providers.
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A team built to scale with you
Founded in Mar del Plata, GSA BPO has spent over 35 years partnering with leading organizations to manage their critical customer-facing processes. We are not a staffing provider — we are an operational partner that integrates with your systems, aligns to your objectives, and delivers against concrete metrics.
We combine highly trained human talent, proprietary technology (GI360 HUB), and a continuous improvement methodology to design custom operations — no off-the-shelf solutions, no hidden caveats.
INSIGHTS
Notes from the floor
Technology & InnovationMay 12, 2026
How Speech Analytics Improves CX in Argentine BPOs
Manual call monitoring covers 1–2% of calls. Speech analytics covers 100%, in real time. Here is how customer experience management changes when data stops being a sample.
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Customer ExperienceApril 28, 2026
Collections that do not destroy the customer relationship
Collections contact is often the highest-tension moment in a customer relationship. How it is handled determines whether that customer pays, stays, or is lost permanently.
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Customer ExperienceApril 10, 2026
CX is not a department: it is the culture of the team that answers
Customer experience programs fail when they live only in one department. Real CX is built in every call, and that depends on how the operational team understands their role.
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Building Fees & Collections ManagementApril 06, 2026
2026 Building Fees: More Communication, Less Conflict
Facing the rise in delinquency rates in buildings and gated communities in Mar del Plata, GSA BPO promotes a preventive management approach based on human communication and smart technology. Through Expensa360, the company aims to improve collections and community coexistence with personalized reminders, 24/7 support, and tailored solutions, helping prevent conflicts and strengthen relationships with residents.
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GSA BPO in the news
What the leading business media say about us.
- Jan 2026
NoticiasMdqJuliana Santillán: “Argentina’s Future Depends on Investment, Innovation, and Freedom”
Read article - Dec 2025NoticiasMdq
GSA BPO: A Year of Strong Foundations in 2025 to Build a Bright Future
Read article - Dec 2025
Mar del Plata TE VÉGSA BPO: A 2025 of intense groundwork to harvest a bright future
Read article - Oct 2025NoticiasMdq
GSA BPO: From Mar del Plata to the World, Marcelo Alquezar’s Reinvention Story That Captivated Newsweek
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They choose GSA BPO
- Transacciones
- Personal
- La 2da
- HPC
- FAVA
- EDELAP
- Credicoop
- Clínica Tandil
- Clínica del Niño
- Clínica de Ojos
- Claro
- Cabrales
- Aguas
- Camuzzi
We treat every clientengagement as our own.
We co-design a data-driven diagnostic to identify gaps, opportunities, and quick wins. Then we build the tailored solution — focused on measurable, sustainable outcomes.
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CAREERS
Become part of the incredible GSA BPO team
Real careers in customer experience, analytics, technology, and operations. We hire, train, and grow people who actually like helping someone on the other side of the line.